Sophisticated advisor technology is revolutionizing the way that advisors relate to their clients. If deployed properly, tools like artificial intelligence and back office streamlining hold the potential to return an important dividend on an advisor’s most precious asset: their time.
Freed from the repetition of simple, monotonous operational tasks, like reconciling data between systems or entering new account information, advisors can focus on helping clients answer more deeply meaningful questions about goals and outlooks. This newfound flexibility can help lead to happier clients and advisors, said Natalie Wolfsen, CEO of Orion.
Wolfsen believes implementing better back-office technology can lead to more time with clients — and ultimately better financial advice. That’s because time saved in process-oriented tasks can be redeployed more meaningfully when it’s devoted to clients.
The benefits of additional hours in the day, via better efficiencies and new technology, add up big for advisors, says Wolfsen, in this lightly edited excerpt of the Synergize podcast.
Natalie Wolfsen, CEO of Orion: “When clients feel the impact of you being able to have more profound conversations with them, more often, there’s more referrals. Your growth goes up.
When we’re happy, we provide better services to our clients and our quality of life goes up…. You’re getting impact out of the time you put into your client relationships and into your office relationships.
Don’t we all want to work on something that’s more impactful and meaningful? You bring that home every day. Advisors who unlock efficiencies find that they have more hours in their day to commit to other parts of their life: whether it’s become a triathlete or spending more time with their kids or giving back to the community.
It doesn’t happen overnight. Outsourcing is, in and of itself, a project. You need to make sure you treat it like a project. But, on the other side is a better quality of life, more time, and more meaning.”
The Synergize podcast explores the evolving role of the financial advisor in an emerging AI-driven world. TradePMR Chief Client Growth Officer Bill Coppel and co-host Senior Editor
Ryan Neal bring together thought leaders and industry experts across a range of
disciplines, sharing insights designed to help registered investment advisors thrive in the
industry of tomorrow. Listen and subscribe for free on Apple Music, Spotify, and YouTube.
For more than two decades, TradePMR has worked with growth-minded independent registered investment advisors (RIAs), providing innovative technology tools and support designed to transform their businesses. The privately-held brokerage and custodian services provider (Member FINRA/SIPC), based in Gainesville, Fla., works to streamline investment advisors' operations through comprehensive custodial, operational, and trading support. For more information, visit www.TradePMR.com.
Follow TradePMR on X, Facebook, and LinkedIn for the latest news, updates, and event information.
Disclosures: This content is provided for general informational purposes only. The views
expressed by non-affiliated guest speakers are their own and do not necessarily reflect the
opinion of TradePMR or its affiliates. Natalie Wolfsen and Orion are not affiliates of
TradePMR. TradePMR and its affiliates do not endorse any guest speakers or their
companies, and therefore give no assurances as to the quality of their products and
services. TradePMR does not provide investment advice, tax advice, or legal advice. Trade-
PMR, Inc. is registered with the Securities and Exchange Commission (SEC) and the
Municipal Securities Rulemaking Board (MSRB). TradePMR provides brokerage and
account services to registered investment advisors. Custodial services provided by First
Clearing. First Clearing is a trade name used by Wells Fargo Clearing Services, LLC,
Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo &
Company.