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Knowledge Bank

Financial industry news and events for RIAs.

4 min read

Bridging the Gap Between RIA Marketing and Technology

By TradePMR on Oct 18, 2024 2:25:35 PM

As more advisors realize how vital brand identity is for their growth strategy, marketing technology can make advisors more effective at reaching clients they really want. Prospecting and converting leads into paying clients is one of the most ...
Topics: RIA technology Registered Investment Advisor RIA Marketing
5 min read

How to Revamp Your Brand Strategy for the “Experience Age”

By TradePMR on Aug 20, 2024 10:01:58 AM

A narrow focus on growing your business is key to developing a successful brand strategy, according to Susan Quinn, CEO of strategic marketing and design firm circle S studio. The Synergize podcast explores the evolving role of the financial advisor ...
Topics: RIA Marketing RIA Growth
6 min read

Tell A Better Story, Win a Better Client: How Marketing Can Help Grow Your Business

By TradePMR on Jun 27, 2024 8:12:29 AM

Advisors are reluctant to lean into marketing, even though they’re often natural storytellers. At SYNERGY24, a panel discussed how RIAs can improve their marketing plans in their effort to build sustainable organic growth. Advisors know that their ...
Topics: RIAs RIA Marketing SYNERGY24
5 min read

SYNERGY24: Robb Baldwin and Joe Duran Share Four Keys for Powering RIAs’ Organic Growth

By TradePMR on Jun 12, 2024 1:33:07 PM

A bull market and M&A activity are masking deficiencies in RIAs’ approach to landing new business. Fortunately, there are tried and true techniques that could help advisors get back on track. Registered investment advisors who are treading water ...
Topics: RIA technology Robb Baldwin RIA Marketing RIA Growth RIA Customer Service SYNERGY24
6 min read

Six Surprising Studies Revealing The Power Of Personalization

By TradePMR on Apr 3, 2024 10:47:34 AM

From coaching to investment models, here’s a closer look at why customization can be so important for financial advisors. What does a homemade birthday card, a vanity license plate, and a financial plan have in common? Whether celebrating someone ...
Topics: RIA practice RIA technology RIAs Registered Investment Advisor Financial Advisor Technology Client Relationships RIA Marketing
6 min read

No Time to Waste – How RIAs can Leverage Social Media Ahead of the Great Wealth Transfer

By TradePMR on Aug 1, 2022 11:48:06 AM

Connect with the next-gen, establish relationships with centers of influence, and build your brand. The great wealth transfer is underway. Cerulli Associates anticipates that $72.6 trillion in assets will be transferred to heirs before 2045.1 The ...
Topics: RIAs Registered Investment Advisor Custodial Service Providers RIA Custodians RIA Marketing Social Media
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    Sources and Disclosures

    1 Baldwin Named one of “20 People Who Will Change Wealth Management in 2020” by the editors at Financial Planning magazine, December, 2019

    22024 T3/Inside Information Advisor Software Survey, Joel Bruckenstein and Bob Veres, January 2024, sponsored by SEI, Advyzon, FP Alpha, Addepar, XLR8, and FMG. T3/Inside Information Survey, Joel Bruckenstein and Bob Veres, May 2022, sponsored by AssetBook, Holistiplan, Advyzon, Addepar, and Fidelity Investments. T3/Inside Information Advisor Software Survey, Joel Bruckenstein and Bob Veres, March 2021, sponsored by Salesforce, and 2019 Software Survey, Joel Bruckenstein and Bob Veres, January 2019, sponsored by Orion Advisor Services and Morningstar, Inc.

    3 Business Intelligence Group Announces the Winners of the 2019 Excellence in Customer Service Awards; Philadelphia, PA, May, 2019

    4 50 Most Promising FinTech Solution Providers – 2019, CIOReview, May 2019

    5 EZRA GROUP Wealth Tech Integration Score, Overview, and Methodology. EZRA GROUP and TradePMR are separate and unaffiliated companies. Custodians do not pay a fee to be evaluated and ranked.

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